BREAKING NEWS: STO to be Free-to-Play by year end
I'll say this, given my mmo hopping experience: lifers are great for up-front development but ultimately hurt the game in the long run. as a lifer cryptic is actively giving ME $5 each month for no investment from me in return (aside from logging in). I would speculate that there is code in the account management engine to make sure lifer accounts have logged in within that month to get the stipend, because I'm not swimming in free money from my CO account (which is sadly collecting dust).
Another side to this is that Paragon Studios (development team for city of heroes/villains, going rogue) have announced they will not ever do a lifetime sub based on anecdotal accounts from other studios all saying it was a bad idea, and at the loss of $5 per active lifer per month offset now only by the people paying for gold I easily see how that math could tank an already risky asset for a publisher. I'm happy to get my $5 (possibly $10 if I can work the mechanism for CO too) per month to play with.
Another side to this is that Paragon Studios (development team for city of heroes/villains, going rogue) have announced they will not ever do a lifetime sub based on anecdotal accounts from other studios all saying it was a bad idea, and at the loss of $5 per active lifer per month offset now only by the people paying for gold I easily see how that math could tank an already risky asset for a publisher. I'm happy to get my $5 (possibly $10 if I can work the mechanism for CO too) per month to play with.