I stumbled upon this other day, it's absolutely brilliant! I can't believe they did it just to advertise a book, it looks twice as good as three-quarters of what's in the cinema at the moment.
Although that's not particularly hard at the moment, since to call three-quarters of what's in the cinema at the moment junk would be an insult to what's in my kitchen bin. /moan
Still, brilliant and fun without really being demeaning to Trekkies, I love it.